These days, you do not have to go travel around the world to provide other people with tutorials, training and other helpful advice. All you need is a podcast. Not only are podcasts easy to do, it also has wider reach in terms of audiences. It is not surprising that these are used as a form of online marketing already. They save you the time, the plane ticket and the customer search.
How you do get started on podcasts?
First Step: Reason, Topic and Consistency.
What is your reason for creating a podcast? And what would you want your podcast to be about? Is this going to be a regular thing? These are important questions to ask yourself before starting. If podcasting will be used to promote your business, then you have to know exactly what it is you will be broadcasting about. It should be targeted enough to reach out to your market.
Plus, regular podcasting will get you those loyal clients you sought for. Your listeners will want to hear more from you. It should not end right after it started.
Second Step: Podcast Equipments.
Do you have your audio or recording tools set up already? Podcasts is all about recording. And you cannot do this if you do not have the proper tools. You have choices with regards to getting the equipments for your podcasts. You can either take advantage of audio software available online for free. Or pay for them. Overall, this is one investment you will not be sorry you made.
Since there are lots of options out there, you may want to check them out first before choosing the right one for you. You can also ask around especially those who are podcast old-timers. They already know about tools and software to use. Check out reviews or recommendations too. All these will be for your own good.
Third Step: The Internet Language.
HTML? XML? RSS? Huh? The language that websites use. Your podcasts will be uploaded, downloaded or posted on websites. These are the language to be used if you want your podcast to work perfectly. You do not have to get a college degree for these. There are tutorials online that can teach you the basic. Read some and you will be sure to get some understanding about these works. Or you can just enlist the help of someone to do this for you. Investment, remember?
Fourth Step: Podcast Upload.
Podcast ready? Upload! Majority of websites already have embedded FTP programs. These are programs that make uploading a piece of cake for you. But you need your own FTP program if the website does not provide them. Learn about FTP as you have with the other website languages. A few basic know-how will help you more than you think it will.
Fifth Step: Subscribers.
A.k.a. listeners a.k.a. customers. What is a podcast without them? When you already have your podcast up and running, it will be time to get people to listen to it. Get it or buy it. That is, after all, why your podcast was created. Word of mouth still works. Distributing your podcast all over is another strategy. When you know you have something valuable, then you should not worry about getting listeners and more followers.
Sixth Step: Do all of the above! Now!
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